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The THINK Room
Teté Soto — Executive Coach

Space to think.
Confidence to act.

I work with senior executives, directors and founders to help them think with more clarity, decide with more confidence, and move forward with intention.

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The case for
The Think Room

There are times in life where the quiet you need to focus your brain on a significant question, the drive to explore the perspectives needed to make a great decision, or the playbook for the path ahead are just not as readily available as you need them to be. It is at those moments where a coach can be your best ally.

How I do that may seem simple but it is far from. Every second I spend with you, I am making a decision: how to listen, when to intervene, what to ask, how deep to go, where to challenge or support to unlock your progress, and how to hold a safe space for you.

That is how I guide your discovery and how I am able to multiply the power within you. Multiple techniques serve the same thinker in different moments of the journey, in an integrative approach that feels natural and fluid. Context often acts as an accelerator, and when you work with a coach that has walked in your shoes, there is a base level of understanding that, well used, creates trust and cuts across the layers to what is really important.

That is what The Think Room is built on. The experience of having sat where you sit now, coupled with the rigour of an expert coaching journey that flows.

Integrative coaching

I leverage multiple coaching techniques in an integrative coaching journey that feels natural and fluid.

1

Time to Think

A spacious, safe and confidential environment where the quality of your thinking can increase tenfold.

2

Reflective Enquiry

Mirroring your conscious and unconscious information back to you, organising the disorganised through challenging and supportive questions.

3

Systemic Awareness

Looking at your wider ecosystem and relationships to understand, and ensure, that the change is sustainable.

4

Accountability

Holding you to your own commitments to ensure your insights turn into aligned and sustained action.

Thinking that achieves

The what

Clarity

Over your priorities and goals.

The how

Strategies

Effective ways to get going on the journey.

The why

Determination

The inner drive to make it so.

Who finds their way here

The Doers becoming Leaders

Start-up and scale-up founders and leaders transitioning from doing everything themselves into leading operational complexity, and most importantly, leading people.

The Pioneer-Powered Professionals

Facing new challenges for which the playbook is not written, the map to success is yet to be discovered, and the stakes are high.

The "What's Next?" Executives

Seasoned leaders who, at whatever stage of their professional growth, find themselves wondering where to take their career, with a strong appetite to discover what actually matters to them.

In their own words

"Teté gave me the confidence to pursue a new leadership opportunity and helped me make an immediate impact in a new business. She was a real rock and a strong sounding board who helped me solve my own challenges in a very practical and personable way."

MD, Advertising Agency

"Working with Teté has been genuinely transformative. I gained greater clarity and confidence in my decision-making, giving me the tools to structure my priorities and steer my business forward."

Founder, Technology Scale-up

"Teté proved to be an effective coach: receptive, knowledgeable and professional. Her business and leadership background serve her very well in understanding the context. I absolutely recommend her."

Senior Regional Leader, Pharma

I started my career as a strategy consultant with Bain & Company in London. The temptation to move client side came as strategic and analytical profiles like mine were needed in the retail industry, which was taking digital channels seriously, perhaps for the first time. That was the first time I owned a number and the commercial levers to deliver it — and I got hooked. From there, I experienced different industries and expanded remits, but always with a mandate to transform, grow, and deliver a customer and brand outcome to be proud of. I am also an independent board director and an angel investor, with a particular interest in women entrepreneurs and the environment.

The corporate ladder has been a rewarding home. Recently, when our family moved back to Spain, I got a chance to hit the pause button. I realised that while I loved the impact of the C-suite, the moments that stayed with me weren't the revenue or project milestones, but the relationships I built and the pride I felt helping talent and teams grow. So I decided to trade the exec table for the coaching chair.

I have the utmost respect for the trade, and so I've spent the last year training under one of the most demanding programmes there is. I am now working as an advisor, mentor and executive coach, focusing on the opportunities where my experience can make a real difference.

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Ready to think?

If you or your team are at an inflexion point, or if you know a leader who is currently doing too much and thinking too little, I'd love to chat.

Ready to think?

tete@the-think-room.com