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The THINK Room
Teté Soto — Executive Coach

Space to think.
Confidence to act.

I work with senior executives, directors and founders to help them think with more clarity, decide with more confidence, and move forward with intention.

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The case for
The Think Room

The experience of being in your shoes, coupled with the rigour of expert coaching to give you the clarity to decide and the intention to move forward.

Sometimes, finding a clear path forward when wearing all the hats required to lead in an increasingly complex world feels impossible. A great coach will create a positive thinking space and help you find the insight and the courage to break through. We help you notice the missing signals to guide a deeper discovery of yourself and the people and systems that surround you. That's how we are able to multiply the thinking power within you.

Building trust is key. I use multiple techniques to create an experience that feels natural and fluid but gets to what is important, breaks limiting assumptions, brings forward strengths and summons motivation.

In coaching, context acts as a powerful accelerator. When you work with a coach that has walked in your shoes, there is a depth of understanding that cuts across the layers. I have 25 years of experience as a senior commercial leader, Director and angel investor with companies like Bain, Telefónica and The Access Group. I now work as an advisor, mentor and executive coach for executives and founders like me. They chose me because I know what it's like to own numbers that feel too ambitious, I've led through transformation in impossible timelines, and I've learnt to motivate diverse teams in times of uncertainty.

That is what The Think Room is built on: The experience of being in your shoes, coupled with the rigour of an expert coaching journey to give you the clarity to decide and the intention to move forward.

Thinking that achieves

A co-created partnership in service of discovering your most ambitious goals, invoking your inner belief and creating a path forward.

The what

Clarity

Defined priorities and goals that hold deep meaning and potential.

The how

Strategies

Effective ways to get going on the journey.

The why

Determination

The inner drive to make it so.

How we get there

Expert integrative coaching that delivers results

I work one-to-one with my thinkers on a set frequency over a defined number of sessions (typically 6 to 12). I use multiple coaching techniques in an integrative journey where progress feels natural and fluid.

1

Partner

Contracting

Setting clear expectations, defining your goals, and establishing the foundation of trust for our coaching partnership.

Time to Think

Creating a spacious, safe and confidential environment where the quality of your thinking can increase exponentially.

2

Discover

Reflective Enquiry

Mirroring your conscious and unconscious information back to you, organising the disorganised through incisive questions.

Systemic Awareness

Looking at your wider ecosystem and relationships to understand and ensure that the change is sustainable.

3

Shift

Solutions and Strengths Based Coaching

Reconnecting with your talents and successes and activating your inner resources

Challenging Coaching

Respectfully pushing you beyond comfort to question assumptions and break through limiting beliefs

4

Sustain

Impact Measurement

Tracking progress against our goals, appreciating the process, celebrating what's changed and defining the next phase of your journey

Accountability

Holding you to your own commitments to ensure your insights turn into aligned and sustained action.

Who finds their way here

The Doers becoming Leaders

startup and scaleup founders and leaders transitioning from doing everything themselves into leading operational complexity and, most importantly, leading people.

The Pioneer-Powered Professionals

Facing new challenges for which the playbook is not written, the map to success is yet to be discovered, and the stakes are high.

The "What's Next?" Leaders

Seasoned professionals who, at whatever stage of their growth, find themselves wondering where to take their career, with a strong appetite to discover what actually matters to them.

In their own words

"Teté gave me the confidence to pursue a new leadership opportunity and helped me make an immediate impact in a new business. She was a real rock and a strong sounding board who helped me solve my own challenges in a very practical and personable way."

MD, Advertising Agency

"Working with Teté has been genuinely transformative. I gained greater clarity and confidence in my decision-making, giving me the tools to structure my priorities and steer my business forward."

Founder, Technology Scaleup

"Teté proved to be an effective coach: receptive, knowledgeable and professional. Her business and leadership background serve her very well in understanding the context. I absolutely recommend her."

Senior Regional Leader, Pharma

I started my career as a strategy consultant in London. When I moved client side, for the first time, I got to own a number and the commercial levers to deliver it and I was hooked. Since then I have experienced multiple industries and expanded remits, but always with a mandate to transform, grow, and deliver a commercial, customer and brand outcome to be proud of. I am also an independent board director and an angel investor, with a particular interest in women entrepreneurs and the environment.

Recently, when our family moved back to Spain, I got a chance to hit the pause button. I realised that while I loved the impact of the C-suite, revenue or project milestones provided only fleeting satisfaction and the moments that stayed with me were the relationships I built and the pride I felt helping colleagues and teams grow. So I decided to trade the exec table for the coaching chair.

I have the utmost respect for this profession, and so I've spent a year training under one of the most demanding programmes there is. I am now working as an advisor, mentor and executive coach, focusing on the opportunities where my experience can make a real difference to my thinkers.

Connect on LinkedIn →
  • Executive Coach Wisdom8
  • CMO The Access Group
  • Independent Director Videndum
  • Consumer and SMB Director Telefónica O2
  • Transformation and Digital Director Telefónica O2
  • Team Leader Bain & Company
  • MBA INSEAD

Ready to think?

If you or your team are at an inflexion point, or if you know a leader who is currently doing too much and thinking too little, I'd love to chat.